A2IM Dual Member Spotlight: Kwettr

Kwettr launches new DIY music marketing platform

Dutch music tech startup Kwettr launches a new DIY marketing platform for artists and record labels. Social media messaging, online marketing tools and analytics using artificial intelligence.

We are Kwettr. Our mission is to improve the artist/fan relationship. Resulting in a bigger reach and more revenue for artists. 

The music industry is struggling due to the COVID-19 pandemic, resulting in a growing demand for new marketing technologies. Kwettr answers that question by launching a free to use DIY music marketing platform, enabling artists and record labels to grow their fanbase and revenue.

March 2021, the newly created platform will be launched.
Kwettr pivots from being a boutique marketing agency to an easy-to-use platform for artists.

“Our new platform enables artists and record labels to reward loyal fans with exclusive content, create smart messaging tools for social media and above all gain valuable insights in their marketing efforts.” Bas Kruijssen (co-founder of Kwettr) says.

“We listened to the growing demand for affordable ways to market music. Instead of hiring expensive tech- and marketing companies to create tools, we made a platform that enables artists to make these tools themselves. Saving them time and money” 

Kwettr started as part of Dutch record company Black Hole Recordings.

Over 20 years of music industry and marketing experience lead to the creation of Kwettr, a set of tools for artists to promote their music in a new, innovative way. Using artificial intelligence and sophisticated data analysis tools.